StreetGames · 2023
StreetGames commissioned Platypus Research to segment young people aged 11–24 from lower-income households by their attitudes and behaviours towards sport and physical activity. The study identified seven distinct segments ranging from highly enthusiastic participants to those who are actively disengaged, revealing that cost, lack of confidence, anxiety, and self-consciousness are the most significant barriers — particularly for girls and neurodivergent young people. Key findings include that two in five young people worry about their family's finances, one in three feel they have limited control over their lives, and around two in five have experienced discrimination when taking part in sport. The report provides actionable segmentation profiles to help StreetGames design targeted interventions to increase participation among under-served young people.